Basic marketing : a global managerial approach / (Record no. 655)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00924nam a2200241 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256139903 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Perreault, William D. |
| 245 00 - TITLE STATEMENT | |
| Title | Basic marketing : a global managerial approach / |
| Statement of responsibility, etc | William D. Perreault, E. Jerome McCarthy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | Irwin/McGraw-Hill, |
| Year of publication | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvi,833p. : |
| Other physical details | ill |
| 490 1# - SERIES STATEMENT | |
| Series statement | Irwin series in marketing |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Global economy; Target market; Consumer market; Buying behavior; Product management; Customer service; Retailer; Wholesaler; Sales promotion; Marketing communication; Selling; Advertising; Pricing; Marketing plan |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 29/09/1999 | Gifted By Asia Foundation | 658.8 P455b 1996 | 000362 | 1 | 29/09/1999 | CIU Library |