Advertising & IMC : Principles and Practice / (Record no. 6566)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00718nam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332574144 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 M854a 2016 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Sandra Moriarty |
| -- | William D. Wells |
| -- | Nancy D. Mitchell |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising & IMC : Principles and Practice / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi : |
| Name of publisher | Pearson Education, |
| Year of publication | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 669p.: |
| Other physical details | 24 cm. |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer audience; Advertising media |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 05/11/2020 | MS Book Finder International Limited : Dhaka | 1501.81 | 659.1 M854a 2016 | 010766 | 1 | 13/12/2020 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 05/11/2020 | MS Book Finder International Limited : Dhaka | 1501.81 | 659.1 M854a 2016 | 010767 | 2 | 13/12/2020 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 05/11/2020 | MS Book Finder International Limited : Dhaka | 1501.81 | 659.1 M854a 2016 | 010768 | 3 | 13/12/2020 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 05/11/2020 | MS Book Finder International Limited : Dhaka | 1501.81 | 659.1 M854a 2016 | 010769 | 4 | 13/12/2020 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 05/11/2020 | MS Book Finder International Limited : Dhaka | 1501.81 | 659.1 M854a 2016 | 010770 | 5 | 13/12/2020 | CIU Library |