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Global marketing : foreign entry, local marketing, and global management / (Record no. 661)

MARC details
000 -LEADER
fixed length control field	00826nam a2200229 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	0073658634 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.848
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	Johansson, Johny K.
245 00 - TITLE STATEMENT
Title	Global marketing : foreign entry, local marketing, and global management /
Statement of responsibility, etc	Johny K. Johansson
250 ## - EDITION STATEMENT
Edition statement	2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Boston :
Name of publisher	Irwin/McGraw-Hill,
Year of publication	2000.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xx,604p. :
Other physical details	ill
490 1# - SERIES STATEMENT
Series statement	The Irwin/McGraw-Hill series in marketing
520 0# - SUMMARY, ETC.
Summary, etc	Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Global markerting
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Export marketing; Local marketing; Global management; Advertising; Global market research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	CIU Library

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Accession Number	Copy number	Price effective from	Koha item type
				CIU Library	CIU Library	General Stacks	11/05/2000	Smart Books	1311.00	658.848 J65g 2000	001500	1	11/05/2000	CIU Library
				CIU Library	CIU Library	General Stacks	15/05/2001	Karim International	1751.75	658.848 J65g 2000	002737	2	15/05/2001	CIU Library

CIU Library and Learning Resources Centre (LLRC)