Consumer behavior : building marketing strategy / (Record no. 664)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00838nam a2200253 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256218951 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hawkins, Del I. |
| 245 00 - TITLE STATEMENT | |
| Title | Consumer behavior : building marketing strategy / |
| Statement of responsibility, etc | Del I. Hawkins, Roger J. Best, Kenneth A. Coney |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | Irwin/McGraw-Hill, |
| Year of publication | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxv,760p. : |
| Other physical details | ill |
| 490 1# - SERIES STATEMENT | |
| Series statement | Irwin/McGraw-Hill series in marketing |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing strategy; Market surveys; Buyer behavior |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Best, Roger J. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Coney, Kenneth A. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 12/09/1999 | Karim International | 1230.00 | 658.8342 H393c 1998 | 000271 | 1 | 07/09/2015 | CIU Library |