Marketing management : With Cases / (Record no. 6816)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00860nam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332557185 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 K87m 2016 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler,, Philip |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management : With Cases / |
| Statement of responsibility, etc | Philip Kotler : Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Pearson, |
| Year of publication | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvi, 756p.: |
| Other physical details | (Includes 03 copies of Indian Cases) |
| Accompanying material | 27 cm. |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Management |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Method; Developing marketing strategies and plans; Marketing memo; Marketing research; Customer value; Consumer market; Product strategy; Delivering value; Communicating value |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 18/04/2022 | Book Finder : Dhaka | 1228.00 | 658.8 K87m 2016 | 011316 | 1 | 21/04/2022 | CIU Library | Includes Indian Cases | ||||
| CIU Library | CIU Library | General Stacks | 18/04/2022 | Book Finder : Dhaka | 1228.00 | 658.8 K87m 2016 | 011317 | 2 | 21/04/2022 | CIU Library | Includes Indian Cases | ||||
| CIU Library | CIU Library | General Stacks | 18/04/2022 | Book Finder : Dhaka | 1228.00 | 658.8 K87m 2016 | 011318 | 3 | 21/04/2022 | CIU Library | Includes Indian Cases |