Marketing research : text and cases / (Record no. 700)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00745nam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8185386161 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.830722 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Boyd, harper W. |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing research : text and cases / |
| Statement of responsibility, etc | harper W. Boyd, Ralph Westfall, Stanley F. Stasch |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi : |
| Name of publisher | A.I.T.B.S., |
| Year of publication | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | : |
| Other physical details | ill |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Research process; Data collection; Data analysis; Product research; Advertising research |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Westfall, Ralph |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stasch, Stanley F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 22/08/2000 | Paragon Enterprises | 325.00 | 658.830722 B789m 1999 | 002082 | 1 | 22/08/2000 | CIU Library |