CIU Library and Learning Resources Centre (LLRC)

New products management / (Record no. 994)

MARC details
000 -LEADER
fixed length control field 00728nam a2200229 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0256187789
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.575
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Crawford, C. Merle
245 00 - TITLE STATEMENT
Title New products management /
Statement of responsibility, etc C. Merle Crawford
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Boston :
Name of publisher Irwin/McGraw-Hill,
Year of publication 1997.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxix,508p. :
Other physical details ill
490 1# - SERIES STATEMENT
Series statement Irwin series in marketing
520 0# - SUMMARY, ETC.
Summary, etc Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Product management
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term New products-Management; Strategic planning; Financial analysis; Product protocol; Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type CIU Library
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        CIU Library CIU Library General Stacks 03/12/2000 Gifted From Asia Foundation 658.575 C899n 1997 002256 1 03/12/2000 CIU Library
        CIU Library CIU Library General Stacks 03/12/2000 Gifted From Asia Foundation 658.575 C899n 1997 002257 2 03/12/2000 CIU Library
        CIU Library CIU Library General Stacks 03/12/2000 Gifted From Asia Foundation 658.575 C899n 1997 002258 3 03/12/2000 CIU Library
@CIU Library and Learning Resources Centre (LLRC)
Home | Contact | Privacy