Normal view MARC view

Global economy; Target market; Consumer market; Buying behavior; Product management; Customer service; Retailer; Wholesaler; Sales promotion; Marketing communication; Selling; Advertising; Pricing; Marketing plan (Topical Term)

Number of records used in: 1

Preferred form: Global economy; Target market; Consumer market; Buying behavior; Product management; Customer service; Retailer; Wholesaler; Sales promotion; Marketing communication; Selling; Advertising; Pricing; Marketing plan

Notes

Machine generated authority record.

Work cat.: (OSt)655: Perreault, William D. 14985, Basic marketing : a global managerial approach /, 1996.

CIU Library and Learning Resources Centre (LLRC)

Global economy; Target market; Consumer market; Buying behavior; Product management; Customer service; Retailer; Wholesaler; Sales promotion; Marketing communication; Selling; Advertising; Pricing; Marketing plan (Topical Term)