CIU Library and Learning Resources Centre (LLRC)

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Crafting marketing; Advertising strategies; Direct marketing; Selling; Sales promotion; Sponsorship; Corporate advertising; Creative execution; Media (Topical Term)

Preferred form: Crafting marketing; Advertising strategies; Direct marketing; Selling; Sales promotion; Sponsorship; Corporate advertising; Creative execution; Media

Machine generated authority record.

Work cat.: (OSt)660: Arens, William F. 11959, Contemporary advertising /, 1999.

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