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Crafting marketing; Advertising strategies; Direct marketing; Selling; Sales promotion; Sponsorship; Corporate advertising; Creative execution; Media (Topical Term)

Number of records used in: 1

Preferred form: Crafting marketing; Advertising strategies; Direct marketing; Selling; Sales promotion; Sponsorship; Corporate advertising; Creative execution; Media

Notes

Machine generated authority record.

Work cat.: (OSt)660: Arens, William F. 11959, Contemporary advertising /, 1999.

CIU Library and Learning Resources Centre (LLRC)

Crafting marketing; Advertising strategies; Direct marketing; Selling; Sales promotion; Sponsorship; Corporate advertising; Creative execution; Media (Topical Term)