Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 15418

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20240814161838.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 240814|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Crafting marketing; Advertising strategies; Direct marketing; Selling; Sales promotion; Sponsorship; Corporate advertising; Creative execution; Media

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)660: Arens, William F. 11959, Contemporary advertising /, 1999.