CIU Library and Learning Resources Centre (LLRC)

Normal view MARC view

Strategic marketing; Marketing environment; Marketing ethics; Global markets; International marketing; Buyer behavior; Consumer behavior; Product; Marketing channels; Wholesaling; Retailing; Advertising; Publicity; Personal selling; Sales promotion; Pricing; Strategic planning; Finance (Topical Term)

Number of records used in: 1
Preferred form: Strategic marketing; Marketing environment; Marketing ethics; Global markets; International marketing; Buyer behavior; Consumer behavior; Product; Marketing channels; Wholesaling; Retailing; Advertising; Publicity; Personal selling; Sales promotion; Pricing; Strategic planning; Finance

Machine generated authority record.

Work cat.: (OSt)638: Pride, William M. 15588, Marketing : concepts and strategies /, 1995.

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