Normal view MARC view

Consumer behavior; Buying models; Price; Product; Advertising; Sales promotion; Sales force; Marketing strategy; Business system (Topical Term)

Number of records used in: 1

Preferred form: Consumer behavior; Buying models; Price; Product; Advertising; Sales promotion; Sales force; Marketing strategy; Business system

Machine generated authority record.

Work cat.: (OSt)654: Lilien, Gary L. 15933, Marketing models /, 1999.

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