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Strategic planning; Marketing research; Target market; Consumer behavior; Buyer behavior; product; Sales promotion; Advertising; Selling; Pricing; Global marketing (Topical Term)

Number of records used in: 1

Preferred form: Strategic planning; Marketing research; Target market; Consumer behavior; Buyer behavior; product; Sales promotion; Advertising; Selling; Pricing; Global marketing

Notes

Machine generated authority record.

Work cat.: (OSt)662: Peter, J. Paul 16300, Marketing management : knowledge and skills /, 1998.

CIU Library and Learning Resources Centre (LLRC)

Strategic planning; Marketing research; Target market; Consumer behavior; Buyer behavior; product; Sales promotion; Advertising; Selling; Pricing; Global marketing (Topical Term)