Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 16302

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20240910174419.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 240910|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Strategic planning; Marketing research; Target market; Consumer behavior; Buyer behavior; product; Sales promotion; Advertising; Selling; Pricing; Global marketing

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)662: Peter, J. Paul 16300, Marketing management : knowledge and skills /, 1998.