Normal view MARC view

Marketing process; Marketing environment; Selling; Product; Customers; Markets; Consumer behavior; Buyer behavior; Pricing; Sales promotion; Marketing research; Marketing control; Brand management (Topical Term)

Number of records used in: 1

Preferred form: Marketing process; Marketing environment; Selling; Product; Customers; Markets; Consumer behavior; Buyer behavior; Pricing; Sales promotion; Marketing research; Marketing control; Brand management

Notes

Machine generated authority record.

Work cat.: (OSt)663: Govindarajan, M. 16467, Modern marketing management /, 1999.

CIU Library and Learning Resources Centre (LLRC)

Marketing process; Marketing environment; Selling; Product; Customers; Markets; Consumer behavior; Buyer behavior; Pricing; Sales promotion; Marketing research; Marketing control; Brand management (Topical Term)