CIU Library and Learning Resources Centre (LLRC)

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Marketing strategy; Marketing plan; Communication process; Advertising plan; Brand; Image; Copywriting; Media strategy; Production; Global marketing (Topical Term)

Preferred form: Marketing strategy; Marketing plan; Communication process; Advertising plan; Brand; Image; Copywriting; Media strategy; Production; Global marketing

Machine generated authority record.

Work cat.: (OSt)652: Batra, Rajeev 3694, Advertising management /, 1999.

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