Normal view MARC view

Marketing strategy; Marketing plan; Communication process; Advertising plan; Brand; Image; Copywriting; Media strategy; Production; Global marketing (Topical Term)

Number of records used in: 1

Preferred form: Marketing strategy; Marketing plan; Communication process; Advertising plan; Brand; Image; Copywriting; Media strategy; Production; Global marketing

Notes

Machine generated authority record.

Work cat.: (OSt)652: Batra, Rajeev 3694, Advertising management /, 1999.

CIU Library and Learning Resources Centre (LLRC)

Marketing strategy; Marketing plan; Communication process; Advertising plan; Brand; Image; Copywriting; Media strategy; Production; Global marketing (Topical Term)