Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 18038

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20240915192018.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 240915|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Marketing strategy; Marketing plan; Communication process; Advertising plan; Brand; Image; Copywriting; Media strategy; Production; Global marketing

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)652: Batra, Rajeev 3694, Advertising management /, 1999.