CIU Library and Learning Resources Centre (LLRC)

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Brand management; Strategic communication; Online brand strategy; Offline brand strategy (Topical Term)

Preferred form: Brand management; Strategic communication; Online brand strategy; Offline brand strategy

Machine generated authority record.

Work cat.: (OSt)2340: Temporal, Paul 18147, Branding in asia : the creation, development and management of asian brands for the global market /, 2001.

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