Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 18148

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20240917110718.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 240917|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Brand management; Strategic communication; Online brand strategy; Offline brand strategy

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)2340: Temporal, Paul 18147, Branding in asia : the creation, development and management of asian brands for the global market /, 2001.