Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 18482

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20240917122340.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 240917|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Marketing audit; Sales promotion; Customer service; Advertising; Communication plans

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)2386: McDonald, Malcolm 18480, Marketing plans : how to prepare them, how to use them /, 1999.