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Advertising campaigns; Consumer research; Campaign strategy; Communication; Sales promotion; Direct marketing; Media; Campaign management (Topical Term)

Number of records used in: 1

Preferred form: Advertising campaigns; Consumer research; Campaign strategy; Communication; Sales promotion; Direct marketing; Media; Campaign management

Notes

Machine generated authority record.

Work cat.: (OSt)1014: Schultz, Don E. 20665, Strategic advertising campaigns /, 1995.

CIU Library and Learning Resources Centre (LLRC)

Advertising campaigns; Consumer research; Campaign strategy; Communication; Sales promotion; Direct marketing; Media; Campaign management (Topical Term)