Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 21401

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20240922125019.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 240922|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Marketing environment; International marketing; Marketing research; Information systems; Consumer behavior; Business marketing; Product; Distribution; Marketing communication; Pricing; Internet

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)1062: Czinkota, Michael R., (et al.) 21399, Marketing : best practices /, 2000.