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Brand marketing; Brand equity; Marketing communication; Equity measurement; Branding strategies; Brand extension (Topical Term)

Number of records used in: 1

Preferred form: Brand marketing; Brand equity; Marketing communication; Equity measurement; Branding strategies; Brand extension

Machine generated authority record.

Work cat.: (OSt)3780: Keller, Kevin Lane 21588, Strategic brand management : building, measuring, and managing brand equity /, 2003.

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