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Marketing management; Marketing strategy; Sales promotion; Advertising; Direct marketing (Topical Term)

Number of records used in: 1

Preferred form: Marketing management; Marketing strategy; Sales promotion; Advertising; Direct marketing

Machine generated authority record.

Work cat.: (OSt)1420: Cravens, David W. 23164, Strategic marketing /, 2000.

CIU Library and Learning Resources Centre (LLRC)