Normal view MARC view

International marketing; Marketing research process; Qualitative marketing research; Observational marketing research; Scale development; Marketing research on the internet (Topical Term)

Number of records used in: 1

Preferred form: International marketing; Marketing research process; Qualitative marketing research; Observational marketing research; Scale development; Marketing research on the internet

Notes

Machine generated authority record.

Work cat.: (OSt)4060: Kumar, V. 23789, International marketing research /, 2006.

CIU Library and Learning Resources Centre (LLRC)

International marketing; Marketing research process; Qualitative marketing research; Observational marketing research; Scale development; Marketing research on the internet (Topical Term)