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Integrated marketing; Marketing communication; Value added customer service; News products; Advertising; Sales promotion (Topical Term)

Number of records used in: 1

Preferred form: Integrated marketing; Marketing communication; Value added customer service; News products; Advertising; Sales promotion

Machine generated authority record.

Work cat.: (OSt)1554: Harris, Thomas L. 7462, Value-added public relations : the secret weapon of integrated marketing /, 2000.

CIU Library and Learning Resources Centre (LLRC)