Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 24522

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20240926123713.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 240926|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Integrated marketing; Marketing communication; Value added customer service; News products; Advertising; Sales promotion

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)1554: Harris, Thomas L. 7462, Value-added public relations : the secret weapon of integrated marketing /, 2000.