Normal view MARC view

Communication in marketing; Advertising; Public relation; Direct marketing; Database marketing; Sales promotion; Sales management(Topical Term)

Number of records used in: 1

Preferred form: Communication in marketing; Advertising; Public relation; Direct marketing; Database marketing; Sales promotion; Sales management

Machine generated authority record.

Work cat.: (OSt)1547: Blythe, Jim 24607, Marketing communication /, 2000.