Normal view MARC view

Global economy; Customer market; Strategic planning; Marketing process; Marketing planning; Marketing research; Buyer behavior; Market demand; Product; Global market; Pricing; Retail price; Wholesaling; Advertising; Direct marketing; Sales promotion; Sales force (Topical Term)

Number of records used in: 1

Preferred form: Global economy; Customer market; Strategic planning; Marketing process; Marketing planning; Marketing research; Buyer behavior; Market demand; Product; Global market; Pricing; Retail price; Wholesaling; Advertising; Direct marketing; Sales promotion; Sales force

Notes

Machine generated authority record.

Work cat.: (OSt)651: Kotler, Philip 25161, Marketing management : an asian perspective /, 1996.

CIU Library and Learning Resources Centre (LLRC)

Global economy; Customer market; Strategic planning; Marketing process; Marketing planning; Marketing research; Buyer behavior; Market demand; Product; Global market; Pricing; Retail price; Wholesaling; Advertising; Direct marketing; Sales promotion; Sales force (Topical Term)