Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 25163

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20241001135121.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 241001|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Global economy; Customer market; Strategic planning; Marketing process; Marketing planning; Marketing research; Buyer behavior; Market demand; Product; Global market; Pricing; Retail price; Wholesaling; Advertising; Direct marketing; Sales promotion; Sales force

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)651: Kotler, Philip 25161, Marketing management : an asian perspective /, 1996.