Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 25163
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20241001135121.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 241001|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Global economy; Customer market; Strategic planning; Marketing process; Marketing planning; Marketing research; Buyer behavior; Market demand; Product; Global market; Pricing; Retail price; Wholesaling; Advertising; Direct marketing; Sales promotion; Sales force
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt)651: Kotler, Philip 25161, Marketing management : an asian perspective /, 1996.