CIU Library and Learning Resources Centre (LLRC)

Normal view MARC view

Marketing management-Cases; Market orientation; Marketing program development; Marketing strategy (Topical Term)

Preferred form: Marketing management-Cases; Market orientation; Marketing program development; Marketing strategy

Machine generated authority record.

Work cat.: (OSt)1438: Cravens, David W. 23164, Strategic marketing management cases /, 2000.

@CIU Library and Learning Resources Centre (LLRC)
Home | Contact | Privacy