Normal view MARC view

Marketing management-Case studies; Marketing reseaarch; Communication policy; Pricing policy; Product policy; Marketing strategy; Marketing organization (Topical Term)

Number of records used in: 1

Preferred form: Marketing management-Case studies; Marketing reseaarch; Communication policy; Pricing policy; Product policy; Marketing strategy; Marketing organization

Notes

Machine generated authority record.

Work cat.: (OSt)1688: Quelch, John A. 15913, Cases in European marketing management /, 1994.

CIU Library and Learning Resources Centre (LLRC)

Marketing management-Case studies; Marketing reseaarch; Communication policy; Pricing policy; Product policy; Marketing strategy; Marketing organization (Topical Term)