Normal view MARC view

Marketing Method; Developing marketing strategies and plans; Marketing memo; Marketing research; Customer value; Consumer market; Product strategy; Delivering value; Communicating value (Topical Term)

Number of records used in: 1

Preferred form: Marketing Method; Developing marketing strategies and plans; Marketing memo; Marketing research; Customer value; Consumer market; Product strategy; Delivering value; Communicating value

Notes

Machine generated authority record.

Work cat.: (OSt)4115: Kotler,, Philip 25314, Marketing management /, 2006.

CIU Library and Learning Resources Centre (LLRC)

Marketing Method; Developing marketing strategies and plans; Marketing memo; Marketing research; Customer value; Consumer market; Product strategy; Delivering value; Communicating value (Topical Term)