Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 25316

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20241001163210.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 241001|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Marketing Method; Developing marketing strategies and plans; Marketing memo; Marketing research; Customer value; Consumer market; Product strategy; Delivering value; Communicating value

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)4115: Kotler,, Philip 25314, Marketing management /, 2006.