CIU Library and Learning Resources Centre (LLRC)

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Service quality; Marketing information systems; Relationship marketing; Internal marketing; International marketing; Service promotion (Topical Term)

Number of records used in: 1
Preferred form: Service quality; Marketing information systems; Relationship marketing; Internal marketing; International marketing; Service promotion

Machine generated authority record.

Work cat.: (OSt)1652: Palmer, Adrian 26624, Principles of services marketing /, 2001.

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