Normal view MARC view

Planning; Marketing research; Consumer behavior; Buying; Market; Product; Marketing communications; Advertising; Sales promotion; Price; Global marketing; Marketing information; Marketing management-Cases; Strategic marketing-Cases (Topical Term)

Number of records used in: 1

Preferred form: Planning; Marketing research; Consumer behavior; Buying; Market; Product; Marketing communications; Advertising; Sales promotion; Price; Global marketing; Marketing information; Marketing management-Cases; Strategic marketing-Cases

Notes

Machine generated authority record.

Work cat.: (OSt)1752: Peter, J. Paul 26638, Marketing management : knowledge and skills /, 2001.

CIU Library and Learning Resources Centre (LLRC)

Planning; Marketing research; Consumer behavior; Buying; Market; Product; Marketing communications; Advertising; Sales promotion; Price; Global marketing; Marketing information; Marketing management-Cases; Strategic marketing-Cases (Topical Term)