Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 26640

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20241006125205.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 241006|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Planning; Marketing research; Consumer behavior; Buying; Market; Product; Marketing communications; Advertising; Sales promotion; Price; Global marketing; Marketing information; Marketing management-Cases; Strategic marketing-Cases

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)1752: Peter, J. Paul 26638, Marketing management : knowledge and skills /, 2001.