Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 26645

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20241006125847.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 241006|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Marketing; Communication; Advertising agency; Advertising media; Sales promotion; Sponsorship; Copywriting; Typography; Printing; Public relation; Corporate advertising; Advertising-Research; Advertising-Law and ethics; Advertising campaign; Internet

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)1363: Jefkins, Frank 22715, Advertising /, 2000.