Normal view MARC view

Marketing; Communications; Brand Equity; Marcom Environment; Targeting; objective Setting; Budgeting; Advertising Management; Promotion Management; Public Relations; Consumer oriented promotions (Topical Term)

Number of records used in: 1

Preferred form: Marketing; Communications; Brand Equity; Marcom Environment; Targeting; objective Setting; Budgeting; Advertising Management; Promotion Management; Public Relations; Consumer oriented promotions

Notes

Machine generated authority record.

Work cat.: (OSt)4454: Shimp, Terence A. 26991, Advertising and Promotion: an IMC approach /, 2007.

CIU Library and Learning Resources Centre (LLRC)

Marketing; Communications; Brand Equity; Marcom Environment; Targeting; objective Setting; Budgeting; Advertising Management; Promotion Management; Public Relations; Consumer oriented promotions (Topical Term)