Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 27882

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20241210133636.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 241210|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Strategic market management; Marketing informatio0n systems; Marketing research; Management by objectives

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)1901: Reich, Allen Z. 27880, Marketing management for the hospitality industry : a strategic approach /, 1997.