Normal view MARC view

Marketing planning; Customer; Sales forecasting; Advertising; Promotions; Service marketing; Financial analysis(Topical Term)

Number of records used in: 1

Preferred form: Marketing planning; Customer; Sales forecasting; Advertising; Promotions; Service marketing; Financial analysis

Machine generated authority record

Work cat.: (OSt)1991: Lehmann, Donald R. 28397, Product managemnet /, 2002.