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Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes
Material type:
TextPublication details: Lincolnwood, Ill. : NTC Business Books, 1995.Edition: 4thDescription: xxvi,370p. : illISBN: - 0844230154
- 659.113
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| CIU Library | CIU Library General Stacks | 659.113 S387s 1995 (Browse shelf(Opens below)) | 1 | Available | 002363 |
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| 659.111 S623a Advertising media planning / | 659.113 P228a 2000 Advertising campaign strategy : a guide to marketing commpunication plan / | 659.113 P228a 2000 Advertising campaign strategy : a guide to marketing commpunication plan / | 659.113 S387s 1995 Strategic advertising campaigns / | 659.2 625p 2008 Public Relations Writing: the essentials of style and format / | 659.2 A935s 1992 Successful public relations in a week / | 659.2 B315p Public relations : the profession and the practice / |
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