Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

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Material type: Text

TextSeries: Publication details: Boston : McGraw-Hill/Irwin, 2001.Edition: 5thDescription: xx,795+p. : illISBN:

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Subject: Business

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
CIU Library	CIU Library General Stacks	659.1 B427a 2001 (Browse shelf(Opens below))	2	Lost and Paid For	Double Times Fine Paid By Dr. Fazlul K. Rabbani on 26.01. 2017 and Write-Off Proposal approved by Hon'ble VC Sir in 7th LLRC Committee Meeting held on 15th July, 2019		003255
CIU Library	CIU Library General Stacks	659.1 B427a 2001 (Browse shelf(Opens below))	1	Checked out		08/05/2022	002719

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