Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden

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Material type: Text

TextSeries: Publication details: Boston : Irwin/McGraw-Hill, 2000.Edition: 6thDescription: xvi,624p. : illISBN:

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Subject: Business

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
CIU Library	CIU Library General Stacks	658.8020722 C898s 1999 (Browse shelf(Opens below))	2	Available	003117
CIU Library	CIU Library General Stacks	658.8020722 C898s 2000 (Browse shelf(Opens below))	1	Available	002710

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Previous	658.802 W676 2004 Wiley fastcompany reader series : strategy /	658.802 W746s 1999 Strategic marketing management : planning, implementation and control /	658.802 Y47m 1996 Marketing communications strategy 1996-1997 /	658.8020722 C898s 1999 Strategic marketing management cases /	658.8020722 C898s 2000 Strategic marketing /	658.8020722 C898s 2000 Strategic marketing management cases /	658.803 I93d Dictionary of marketing /	Next

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