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E-marketing : improving marketing effectiveness in a digital world / Malcom McDonald, Hugh Wilson

By: Contributor(s): Material type: TextTextPublication details: Singapore : Addison Wesley Longman, 2001.Edition: 1st edDescription: xv,163p. : illISBN:
  • 8178082292 :
Subject(s): DDC classification:
  • 658.800285
Subject: Business
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