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The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi

By: Material type: TextTextSeries: Publication details: Lincolnwood, Ill. : NTC Business Books, 2001.Edition: 1st edDescription: xv,247p. : illISBN:
  • 0844222577 :
Subject(s): DDC classification:
  • 658.827
Subject: Business
List(s) this item appears in: Brand Management
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