The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi

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Material type: Text

TextSeries: Publication details: Lincolnwood, Ill. : NTC Business Books, 2001.Edition: 1st edDescription: xv,247p. : illISBN:

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Subject: Business

List(s) this item appears in: Brand Management

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
CIU Library	CIU Library General Stacks	658.827 M321b (Browse shelf(Opens below))	3	Available		004875
CIU Library	CIU Library General Stacks	658.827 M321b 2001 (Browse shelf(Opens below))	2	Checked out	06/03/2016	004733
CIU Library	CIU Library General Stacks	658.827 M321b 2001 (Browse shelf(Opens below))	1	Available		002888

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Previous	658.827 K29s 2003 Strategic brand management : building, measuring, and managing brand equity /	658.827 K29s 2003 Strategic brand management : building, measuring, and managing brand equity /	658.827 K29s 2011 Strategic brand management /	658.827 M321b The brand marketing book : creating, managing, and extending the value of your brand /	658.827 M321b 2001 The brand marketing book : creating, managing, and extending the value of your brand /	658.827 M321b 2001 The brand marketing book : creating, managing, and extending the value of your brand /	658.827 M819b 2000 Brand management : the Indian context /	Next

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