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Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes

By: Contributor(s): Material type: TextTextPublication details: Lincolnwood, Ill. : NTC Business Books, 2001.Edition: 5thDescription: xxii,378p. : illISBN:
  • 0844229520 :
Subject(s): DDC classification:
  • 658.802
Subject: Business
List(s) this item appears in: Brand Management
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Item type Current library Call number Copy number Status Barcode
CIU Library CIU Library General Stacks 658.802 S387s 2001 (Browse shelf(Opens below)) 1 Available 002872

Business

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