Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes

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Material type: Text

TextPublication details: Lincolnwood, Ill. : NTC Business Books, 2001.Edition: 5thDescription: xxii,378p. : illISBN:

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Subject: Business

List(s) this item appears in: Brand Management

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Item type	Current library	Call number	Copy number	Status	Barcode
CIU Library	CIU Library General Stacks	658.802 S387s 2001 (Browse shelf(Opens below))	1	Available	002872

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Previous	658.802 M135m 1999 Marketing plans : how to prepare them, how to use them /	658.802 P254a Auditing markets, products, and marketing plans : AMA marketing toolbox /	658.802 P254a Auditing markets, products, and marketing plans : AMA marketing toolbox /	658.802 S387s 2001 Strategic brand communication campaigns /	658.802 W177m 1999 Marketing strategy : planning and implementation /	658.802 W516h 2000 How to write a marketing plan /	658.802 W516h 2000 How to write a marketing plan /	Next

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