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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly

By: Contributor(s): Material type: TextTextSeries: Publication details: Boston : Irwin/McGraw-Hill, 2001.Edition: 6thDescription: xx,876p. : illISBN:
  • 007118130X :
Subject(s): DDC classification:
  • 658.8
Subject: Business
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